BUSINESS PLAN, BUSINESS SUCCESS!
Business Plan, A written document that describes in detail how a business is going to achieve its goals. A business plan will lay out a
written plan from a marketing, financial and operational viewpoint.
Every
business needs a business plan, whether or not it will be borrowing money or
seeking investors. Writing a business plan not only helps you determine whether
your business idea is feasible, it also establishes a map for your company's
future. Without it, your business is likely to drift along without direction or
parameters for measuring progress.
HOW DO YOU PLAN?
Your annual business growth plan is critical to the consistent, healthy
growth of your business. I hope you will overcome
the barriers and go into upcoming
year with a solid plan for growth.
I have already identified the 3 Parts of an Annual Business Growth
Plan. They are: -
Ø Marketing
Plan (with particular focus on your Marketing Calendar),
Ø Budget
(or Financial Plan), and
Ø Organizational
Improvement Plan.
Here I want to look more closely at Your Organizational Improvement
Plan.
There are 7 key business processes that should be
evaluated every year. These 7 key processes are –
·
Leadership.
·
Management.
·
Marketing.
·
Selling.
·
Operations/customer
fulfillment.
·
Customer service and
·
Admin/back office.
Contents of a Successful Business Plan:
1.
Company Vision
2.
Company Values
3.
Quality Policy of company
4.
Assumptions in progress year –
Segment wise.
5.
Objectives (4 Perspectives Based:
Financial, Internal Process, Customer & People).
SWOT Analysis – Product wise.
SWOT Analysis – Product wise.
6.
Product, Segment wise Market
Size & Share (At least last 02 yrs.)
7.
Product, Segment wise Sales &
Growth – Actual last two years & Projected recent year) (For Production
department – Should be Production Figures)
8.
Customer Segment wise Sales
Projection.
9.
Marketing Communication Plan (ATL
& BTL) – To be done by Brand Team in consultation with Sales departments.
10. Competition
Analysis.
11. Dealer/Channel
Partner wise Credit Limit & Actual sales last 03 yrs.
12. Incentive
for Sales Team / Incentive for Production Team (Monthly).
13. Incentive
for Dealer.
14. Variable
Performance Bonus Scheme for the rest of the team (Quarterly)
15. Major
Projects/NGP (New Growth Platform).
16. Critical
Success Factors – Segment Specific.
17. Organogram-
Company Overall & Departmental.
18. COGS
(Cost Of Goods Sold)
Statement
19. Comparative
Total Income Statement (ACT-LY, EST. CY, & ABP of recent year)
20. Comparative
Segment Income Statement (ACT-LY, EST.-CY & ABP recent year)
21. Income
Statement – Month Wise for Each Segment Overall
22. Existing
& New Business Income Statement
23. Detailed
Working Capital Assessment Product Wise Segment wise
24. Overall
& Monthly Planned Level of Working Capital
25. Detailed
OPEX Plan- Employee Cost, Admin Cost, Selling, Distribution & Marketing
Communication Cost
26. Detailed
CAPEX Plan – Item wise Monthly Allocation
27. Balance
Sheet Projection – Monthly
28. Cash
Flow Budget – Monthly
29. Bank
Borrowing Assessment & Fixing & Source of Fund Identification
30. Financial
KPI’s
Just a plan
helping you competes in the marketplace, measuring
your business performance and tracking your growth.
Have a Successful business year & Thank You.
Mohammad
Ariful Islam
Business Analyst




To make a Annual Business Plan Should be Complete before a new fiscal year.
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